Skip to main content

About your Search

20120929
20121007
Search Results 0 to 1 of about 2 (some duplicates have been removed)
to the 2008 model where nobody was matching them. but it's a mistake of the obama campaign to underestimate us." what campaigns presidential and otherwise are the most tech savvy? and how will that advantage translate into votes in the next 37 days? joining me now is amy jo martin, founder and ceo of the social media consult tan si, digital royalty and author of a new book coming out tuesday. renegades write the rules. how the digital royalty used social media to innovate. joining her or gentleman ma'am simpsons and katon dawson. amy, what is an effective use of social media by a presidential campaign? >> it's all about humanizing their brand. there are so many different channels and forums that can be used to get their messaging across. at the end of the day, who is the individual behind that voice and with celebrities that we've worked with in the past, shaquille o'neil for example. humans connect with humans, not logos or robots, right? so social is such a great tool for doing just that. it's scaleable to your point earlier. there are no boundaries. and from a technology standpoint, we're o
Search Results 0 to 1 of about 2 (some duplicates have been removed)